Out of seemingly nowhere emerges a UK company called Interead, with the launch of:

• The COOL-ER – a small, light, electronic book reader available in 8 colors and at a very affordable price of $249
• CoolerBooks.com – an e-boostore with over 750,000 titles available for instant download

This is huge news for the ebook reader industry!  For us users, this can only be a positive thing, as competition breeds better technology and more affordable devices.  Many sources are calling the COOL-ER the “iPod of ebook readers”.  Wow, that’s quite the complement …and time will tell if it’s true.

Here’s some quick specs on the COOL-ER:

• Size - 7.2″ x 4.6″ x 0.4″
• Weight - 4.1 ounces
• Internal storage - 1 GB
• External storage – SD (up to 4 GB)
• Processor - 400 Mhz
• Battery - Li-Polymer; 8000 page turns per charge
• File formats – JPG, PDF, EPUB, TXT
• Interface - USB

Once we get our hands on one of these trendy reader’s, we’ll provide a detailed review, but for now we’re just going to marvel at what may prove to be a very successful future for Interead. If you’d like to be a trend setter and pre-order a COOL-ER, you can do so here, but it won’t be delivered until early June 2009.